HIP 2024 and LABe–Digital Gastronomy Lab seek the most disruptive startups driving the new hospitality industry.
On December 5, 2023, the Future Gastronomy Startup Forum, organized by LABe–Digital Gastronomy Lab, the technological hub for gastronomic disruption at the Basque Culinary Center, returns for its sixth edition at HIP – Horeca Professional Expo 2024. This event stands as the largest exhibition of Horeca innovation and new trends, scheduled to take place at IFEMA Madrid from February 19 to 21, 2024.
The forum will bring together the most disruptive emerging companies with cutting-edge value propositions to present in front of a global and specialized audience, including industry leaders, investors, and potential partners. This gathering becomes a unique opportunity for entrepreneurial talent to showcase itself within the hospitality business fabric, aiming to transform the industry and bring innovation to all levels.
The projects participating in the Future Gastronomy Startup Forum share the goal of impacting any point in the gastronomy value chain, leveraging technologies such as Artificial Intelligence, Data Analytics, IoT, Robotics and Automation, 3D Printing with and without food, Blockchain, or Mixed Realities. Additionally, this year's edition has opened new categories to exhibit proposals and technologies that may not necessarily be related to Horeca channel digitalization but are causing disruption in the hospitality sector. Thus, considerations will also be given to areas such as new foods, ingredients, and processes; sustainability and circular economy; and sensory and culinary sciences.
Startups interested in showcasing their proposal, solution, or product can apply by submitting their candidacy through the registration form before January 22, 2024. The selected projects will participate in the Future Gastronomy Startup Forum - by LABe Digital Gastronomy Lab - on February 20 at HIP 2024.
Winning Startups from Previous Editions
The winning emerging company in 2024 will join the list of the most disruptive award recipients. In previous editions, recognition was given to the startup managing intelligent staff scheduling, Orquest; the startup applying AI for online reputation management and monitoring, Cloud Reputation; Janby Digital Kitchen, offering a solution to digitize the Sous-Vide cooking process through QR scanning; Proppos, utilizing specialized visual recognition of food via Artificial Intelligence for checkout automation; and CloudTown, a digital platform increasing restaurant revenues by adding specialized virtual delivery brands to their kitchens.